Should you market differently to various segments? Create profiles for customer segments and focus on those who are identifiable, accessible, systematically behaved and profitable.
STP and Persona
How do buyers make a decision about which product or service to buy? Identify critical places where customers move away from your brand and identif leverage points to influence their behaviour.
Do you deliver on your brand promise? Identify and correct gaps between what you would like your brand to represent and the customer experience.
Product Launch Planning
Thorough planning ahead of time will ensure a smooth product launch. Tactical plans and project management tools are the secret to painless go-to-market.
What techniques will you be using to attract your target audience? Map your digital funnel, experiment and measure to achieve the lowest cost-per-acquisition.
Each media category has unique characteristics in terms of creative effort and budget required. Clear objectives are important before starting.